The gig is up. In the age of information access and social media sharing, consumers are all too familiar with gotcha marketing techniques and trickery.
In order to come up with an effective and well-rounded brand awareness campaign, it is important to identify and differentiate the various types of brand awareness.
While sales may be down for your business, there is still a huge opportunity to win with your customers by building their trust in your brand, especially if you are an online retailer with an email list or any business with an engaged online community.